We believe authenticity matters
lab-go was officially born in December 2020 from the vision of five founders with the shared wish to transform the protection of origin, authenticity and warranty of the products we all buy into an experience within smartphone reach. The will has always been to certify the purchase of all those products that, unfortunately, are often subject to counterfeiting, a fact that every year causes economic and image damage to brands all over the world by fuelling illicit markets.
The technology is designed to provide the highest security standards in terms of authenticity certification without creating entry barriers for end users. Using only the camera to verify authenticity and experience an immersive digital journey makes the lab-go solution affordable for everyone. Our goal for the future is to establish a relationship of trust with customer brands and their consumers to consolidate the search for certified products with lab-go technology. Our team features people with different skills and the experience of each of us constantly contributes to the growth and evolution of our technology.