Atalanta & lab-go: new partnership for authenticity

A NEW ERA FOR ATALANTA

We are happy and proud to announce an important partnership with the football club Atalanta B.C. to provide all Atalanta fans with an even more unique and authentic customer experience with their favourite team.

Atalanta merchandising enters the digital era thanks to the new partnership with lab-go, which will provide new identification systems for official products for an innovative fan experience dedicated to all Atalanta fans.

OFFICIAL MERCHANDISING: TARGET FAN ENGAGEMENT

Thanks to its innovative Brand Protection and Authenticity Certification service, in fact, in addition to guaranteeing the safety of Atalanta merchandising, the technology developed by the Italian start-up will enable a direct dialogue between the Club and the fans, giving them access to new promotions and exclusive experiences.

Going beyond the risk of coming across counterfeit products, buying original items will not only be a way to express one’s football passion, but an opportunity to experience the team even more closely.

THE DIGITAL SOLUTION TAILORED TO YOUR BUSINESS

lab-go’s Brand Protection & Authenticity Certification and Customer & Fan Engagement services, in fact, were created precisely for this: to guarantee the authenticity of products purchased online and offline in a simple and innovative way, eliminating any risk of counterfeiting. The digital solution with which to give your customers the unique experience of being part of an authentic community.

Want to know more? Contact us!

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