The idea of a digital passport, in particular, comes from the Commission's desire to create a tool capable of accelerating the transition towards a more circular and sustainable economy.
Customer Engagement refers to the need to create a relationship and a deep connection with the customer through the creation of personalized and engaging content.
Customer Engagement literally means “customer involvement”, in marketing it's defined as the interactions aimed at creating a strong relationship connection with the customer.
For a consumer to verify the authenticity of a product is not always easy. In particular for some types of products such as specific medicines, particular cosmetics or foods, this is quite complicated.
Lab-Go & The Nemesis have signed a new partnership: an ambitious and innovative project that brings authenticity certification in the metaverse with Anti-Counterfeiting Project.
Lab-go has entered into an important partnership with the football club Atalanta B.C. to provide all Atalanta fans with a more unique and authentic customer experience with their favourite team.
“Counterfeiting” means falsifying, reproducing something in such a way that it can be exchanged by consumers for the original. This involves an illicit sale and a violation of property rights.
lab-go is a young start-up whose primary goal is to protect the origin, authenticity and warranty of the products we all buy every day by giving users an exclusive digital journey.
Via Silvio Pellico, 36 | Bovisio Masciago (MB)
Achieve a full immersive experience with the lab-go authenticity revolution matching brand protection and customer engagement
